Monday 25 March 2013

What should your Graphic Designer be asking you


What should your Graphic Design Company be asking you before they start work on your project?  This week we are would like to cover some of the various questions you should be able to answer for the best possible outcome of your creative work.  

Well, truth is there are lots of questions to properly qualify exactly what you (the customer) are looking for from your creative.  One that seems extremely simple but often not asked is what the purpose of the project is.  Obviously we would drastically change the layout of an ad if it is for let’s say a direct mailing vs. a conference pamphlet.  

Another simple one would be the timeline you would like your project completed by.  Are there time restraints that you need your material for?  This way if there is a rush perhaps your designer can work on some of your material for you in a timelier manner or even bump you up in the lineup.
 
Other less obvious but very important questions would be things like, Have they asked for a creative brief, or a sample of similar work done in the past.  These types of things can really help your graphic designer know the direction you want the material to go based on past work.  Of course assuming that is what you’re looking for. 

Finally one major thing we believe at Dragon Creative is repeating or paraphrasing what our customers has just finished telling us.   We are not robots and neither are our customers but repeating back to them so that everyone has a clear and decisive idea of exactly what is expected goes a long way. 

These few things (and more) are exactly why Dragon Creative Graphic Design and Print is the only standard.  The Dragon Standard.  Give us a call today to make your marketing materials stand out from the rest!

Monday 18 March 2013

Dragon Creative Graphic Design and Print-what you buy from us.

When you hire Dragon Creative Graphic Design and Print you’re getting a lot more than what you think you are.  In previous posts we have talked about the Dragon Standard.  Well, we got a call based on our blog from a customer who actually requested/mentioned the Dragon Standard.  You can imagine our delight!  Not only is our blog generating customers, but the Dragon Standard is the above bar service they know they will get.

 The Dragon Standard is far more than just a phrase or some attempt at SEO (Search Engine Optimization). It is our culture and a MAJOR part of our brand.  It is our believe and mission that every customer has to be more than just happy when doing business with us. 

We are committed to make every possible accommodation we can. We will get your work done in the most timely and efficient manner possible. We promise that your ideas will be listened to and valued.  We dedicate our time to making your brand the most important thing in our day when you hire us to help you.  We will never put out material that we would not want to represent us.  Because our customers are the most important people to us.

We feel our customer’s brands also represent us and we are always proud of our finished product.  We promise you will be too!  So now you know that when you hire Dragon Creative Graphic Design and Print you ARE getting a lot more than just a graphic design company, you are getting the Dragon Standard.


Monday 11 March 2013

Graphic Designers and how to choose one, and some Dragon Creative specialities.




Finding the right Graphic Design company to create your marketing material can be somewhat challenging. There are many things you should consider. Many companies put price and quality at the top of their must have list, as they should, but they should also consider;
How fast they turnaround on your job, great service, the relationship between you and your designer.  (We call it the Dragon Standard).

As we mentioned in our last post there are a lot of companies who are “jacks of all trades” which may work in some cases, but you often get a better job done with someone who specializes in a certain type of product. Dragon creative specializes in print design. We have designed everything from large scale trade show booths to small 2x2 ads, Packaging to 100+ page magazine.

Graphic designers are artists. You wouldn’t want to ask a sculptor to create an acrylic painting.  Know your niche, remember!

Good Graphic Designers have distinct purposes. One is they can make your brand stand apart from the rest. Second, they help enhance the appearance of marking material like we mentioned above. And ultimately, they provide us with information – influencing how people think and feel about your product - sometimes subliminally.  We know how to do all of these things really well.  Just tell us what you want.

So now you know how to find a Graphic Designer to suit your needs, we hope it’s Dragon Creative.  But if we are not give us a call anyway we would love to hear from you.



Monday 4 March 2013

Know Your Niche


In today’s competitive world it can be very tempting to want to cover all bases of your entire market.  When it comes to Graphic Design this temptation is no less.  It can easily be seen with a Google search how many companies trying to do it all.  We are not knocking the full service agencies, however we do believe in specialization.  All too often small business attempt to be jacks of all trades. Need a web site? “No problem we can do that.”. Need a new logo for your start up business? “No problem we can do that.”.  Need a new marketing campaign? “No problem we can do that.”.   So on and so on, you get the picture. 

Being a jack of all trades is not going to provide customers service they deserve.  The great thing about Dragon Creative is we KNOW what we are good at.  You will know what you’re going to get from us when you hiring us.  Yes I am going to say it, the Dragon Standard.  We are very proud to be specialists in rolling up our sleeves and getting dirty for you!  We know what areas we are strong in and will make sure that you’re always happy with our Graphic Design and print services.

We are excellent at your marketing brochures, direct mail pamphlets, conference booth design and posters, infographics, logo design, business card design, web banners, ads, and multiple page booklets (catalogues).

If you need any of the above Graphic Design or print services there is no reason to call anyone else!  We offer the Dragon Standard and are eager to hear from you.

Sincerely,


The Dragon family.