What should your Graphic Design Company be asking you before
they start work on your project? This
week we are would like to cover some of the various questions you should be
able to answer for the best possible outcome of your creative work.
Well, truth is there are lots of questions to properly
qualify exactly what you (the customer) are looking for from your
creative. One that seems extremely simple
but often not asked is what the purpose of the project is. Obviously we would drastically change the
layout of an ad if it is for let’s say a direct mailing vs. a conference pamphlet.
Another simple one would be the timeline you would like your
project completed by. Are there time restraints
that you need your material for? This
way if there is a rush perhaps your designer can work on some of your material for
you in a timelier manner or even bump you up in the lineup.
Other less obvious but very important questions would be
things like, Have they asked for a creative brief, or a sample of similar work
done in the past. These types of things
can really help your graphic designer know the direction you want the material
to go based on past work. Of course
assuming that is what you’re looking for.
Finally one major thing we believe at Dragon Creative is
repeating or paraphrasing what our customers has just finished telling us. We are not robots and neither are our
customers but repeating back to them so that everyone has a clear and decisive
idea of exactly what is expected goes a long way.
These few things (and more) are exactly why Dragon Creative Graphic
Design and Print is the only standard.
The Dragon Standard. Give us a
call today to make your marketing materials stand out from the rest!