So as promised we are going to talk about fonts in today’s
blog. After over 9 years of design work
we have learned a thing or two about fonts and we are going to share some of
those insights with you here today.
People can read simple type faced fonts faster than stylized
type face. When trying to drive traffic to a web page this type of info can
come in handy. Fact people look at a web
page on average for 3 seconds to see if it is what they are looking for.
Another thing that helps people read quicker is the spacing;
a lot of people do not realize that a little extra space between letters can
really help the reader.
However a fancy type face can really convey to your customers
you’re positioning. Fancy font should in
our opinion be used sparingly not as body text.
Knowing this if two fonts of different feels are paired together the end
result can be something very special.
Below
is a good example of how to mix fonts.
In this example we see light and bold fonts, compact fonts, and
wide, as well as one stylized font. If we
used the stylized font “Amazing” the body would be much more difficult to read.
When using these different fonts they help to draw the eye
to different areas of text using this technique is great for points you wish to
emphasize.
Where have you seen some examples of mixed fonts?
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