When starting a project colour is a major influence in the
design. It conveys a lot more than the average
consumer thinks about. For example when designing
a movie poster for an action or horror movie you would not likely use pastels
or lighter colours, but deeper darker colours like red. Colours like font can
create a feeling as we wrote about last time.
Here is a movie poster Dragon Creative did for a documentary about heath
and diet.
So let’s talk about what some colours can make you feel unconsciously.
Warm colours are like orange, red and
yellow are stimulating and positive. Remember
that big red SALE signs when you were at the mall? That was no coincidence. The retailer is trying to get your senses
going and make you stimulated about their sale.
Red is a colour that has the quickest understanding of all colours. This means that you can read and understand a
red sign quicker than any other colour.
Blue is a favourite colour of men and represents security and
trust that companies want you to see in them. Blue is used often with banks and
companies where there is a high level of trust involved. There are several Canadian banks that use
blue as their primary colour
All the above being said some colours evoke more than one
feeling. For example Black (the absence
of colour) can be sophisticated, elegant or mysterious, but it can also
symbolize death.
If you use black combined with gold it can provide an
exclusive, expensive feeling, but if you use black with orange or lime green
than it creates a Halloween, or spoke feeling.
Can you think of an example where a colour has influenced
you?
Dragon Creative works hard to know our colours and we will
make sure to create an image and positioning logo or design right for your
business.
Give us a call!
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