Monday 18 February 2013

Insert clever title here. This is about colours


When starting a project colour is a major influence in the design.  It conveys a lot more than the average consumer thinks about.  For example when designing a movie poster for an action or horror movie you would not likely use pastels or lighter colours, but deeper darker colours like red. Colours like font can create a feeling as we wrote about last time.  Here is a movie poster Dragon Creative did for a documentary about heath and diet.




So let’s talk about what some colours can make you feel unconsciously.  Warm colours are like orange, red and yellow are stimulating and positive.  Remember that big red SALE signs when you were at the mall?  That was no coincidence.  The retailer is trying to get your senses going and make you stimulated about their sale.  Red is a colour that has the quickest understanding of all colours.  This means that you can read and understand a red sign quicker than any other colour.

Blue is a favourite colour of men and represents security and trust that companies want you to see in them. Blue is used often with banks and companies where there is a high level of trust involved.  There are several Canadian banks that use blue as their primary colour

All the above being said some colours evoke more than one feeling.  For example Black (the absence of colour) can be sophisticated, elegant or mysterious, but it can also symbolize death.

If you use black combined with gold it can provide an exclusive, expensive feeling, but if you use black with orange or lime green than it creates a Halloween, or spoke feeling.

Can you think of an example where a colour has influenced you?

Dragon Creative works hard to know our colours and we will make sure to create an image and positioning logo or design right for your business. 

Give us a call!

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