Wednesday 23 January 2013

Business card creativity


So we here at Dragon Creative have had an interesting week.  Hang on to your hats because we are going to talk about business cards again.

We received a call early January asking if Jon could meet up with a client to discuss designing a business card for him.  In the meeting the client had the usual things to say “my card has to be different” and “I really want it to stand out” were two of the phrases covered in the meeting. 

While this is not very hard for the creative end of our team to develop a new logo and/or feel for the customer there are some decisions that the customer will always end up making for the creative.  These are the true challenges to a designer. 

When the designers at Dragon Creative are given free range to develop, we are able to produce bar none the best product (design work) available.  We pride ourselves with this.  It is called “The Dragon Standard”.  However the customer is always right we believe that, and firmly and stand by it.  So when our customer is very hands on throughout the creative process the product can sometimes suffer.  So is the customer always right? 

Perhaps this is a conundrum that will not be solved here on this blog but it is defiantly an ongoing issue for any graphic design company.  The design team after some lengthy conversations was able to persuade the customer to go with the design that was cleaner and sharper rather than their own bar napkin sketches, and the day was saved.  The final product has been approved and the cards are going to print this week.  Another satisfied Dragon Creative customer

Thursday 10 January 2013

Business Card Anyone?


What do you think about business cards today? Well we have been designing and printing a lot of cards for businesses lately, and would love to hear what you think!  The business card trend has had its cycles just like everything else.  Right now at Dragon Creative we are finding that our customers really want their cards to stand out.  Our customers are requesting special papers, higher point ( thicker ) and are spending more money on having creative cards.  One trend we are also seeing is the use of velvet and raised ink cards.  The uses of these cards are increasing in popularity we believe because they help differentiate our customers from their competition.  In today’s competitive market people want to stand out from the crowd. Do you think a more extravagant business card is how to help do it?  We think so, and with the help of our creative team your we can make your card one of a kind no one will throw away.